My Story By Ayoade KJSheggs Olusegun

Ayoade KJSheggs Olusegun is Nigeria's first and finest Karaoke Jockey/host and Founder/CEO at Nairoke Entertainment, Nigeria's Karaoke company. Segun is a Crans Montana Forum's New Leader for Tomorrow, a Tony Elumelu Foundation Alumnus and one of 2016 '30 most influential personalities of Ibadan" according to the ConnectIbadan Brand. He is the #karaoking and the leader of the #tongueoutgang.
He can be reached via @KJSheggs.

-HOW AND WHEN YOU STARTED?

I ran an organization called Wakose Academy which literarily translates to ‘Come, let’s learn’ from 2012 to 2014. The organization was a sandbox for different ideas my brother and I thought of. Sometimes around 2013, my brother sent a Singtrix karaoke machine to try out and see the opportunities around it.
I called for a karaoke hangout, had a full house, people had fun the first time but most never really enjoyed it or come back for another experience.
The exposure to the machine also got me wondering why karaoke wasn’t mainstream entertainment in Nigeria like in the US or Asian countries though karaoke was introduced to Nigeria in the late 90s. My researched showed, among other reasons that it was mainly because there were not enough Nigerian karaoke content, hence Nairoke (Naija-karaoke) Entertainment was started to make and distribute Nigerian karaoke content.


-WHAT WERE THE CHALLENGES YOU FACED AND HOW YOU OVERCAME THEM?

The biggest challenge has to be the dollar. The karaoke industry is  a closed circuit where you're expected to buy everything you need as a karaoke jockey. Softwares, content, licences and even software updates and all these are bought with FX. It translate that the finished products come a bit highly priced and that's technically not in favour of any startup, especially when you're running a not so popular business like Nairoke Entertainment.
Generally, it's a challenge starting any business no one else is doing professionally

To overcome this, we slowed down our development pace to meet our capacity. Not long after that, we won the Tony Elumelu Entrepreneurship Program.

Another challenge I'd like to mention has all to do with capacity. Early in the business, I figured out I couldn't focus on the technical part of making Nigerian songs to karaoke and focus on business development. So I got a partner to handle the technical part while I focus on hosting and business development. Best decision ever I must add.

You'll be surprised at the amount of time that goes into making one track into karaoke.

-YOUR ACHIEVEMENTS?

Apart from all that's in my profile, the event #KJSheggskaraokeTour - "Battle Of The OAPs" which brought together over 10 radio stations in Ibadan last November is also worth mentioning.
I also just finished a Music Business Internship with Godwin Tom, the foremost talent manager who has over 9 years experience in the music industry and has managed acts like MI, Wizkid, among many other A list artists. He currently manages Wande Coal, Ice Prince, Beverly Naya and 5 more acts.

In August 2017, we started a training tagged "Become a #KJlikeSheggs" with the vision of raising karaoke hosts and helping them develop their brands. The class strength is over 15 and we hope to do more of this in the coming months.

-HOW DO YOU MAKE YOUR MONEY?

Karaoke is an experiential entertainment where patrons sing along to their favorite songs while following the lyrics on a screen.

We charge for a range of services;
1. Hosting of shows
2. Karaoke content (videos)
3. Marketing plan. 


-IS KARAOKE THE ONLY THING YOU DO?

Karaoke was the only thing I did for most of the past 2 years because of a peculiar personality treat I discovered about myself (multipotentialite).

However, these days, I do quite a lot of things apart from karaoke.

I'm the Nigerian rep for a U.S. based graphics company where I manage the internship program in Nigeria and other concerns.
I'm a freelance consultant for a few businesses. I focus on building viable company structures, strategy development and ideas execution.

I'm reviving Wakose Academy to manage and consult on trainings.
I also sit on the board of a few startups.
I've had my fair share of failures too btw.
Actually, I failed at virtually all the businesses I laid my hands on before I started Nairoke.

Photography, retailing of wears and food stuffs, graphics designing, music production, merchandising, home lessons, car diagnosis, training and consulting...
I once registered a driving school, started a dance academy, took swimming classes, franchised an ICT professional certification course. 

I could blame it on biting more than I could chew per time, but it's mostly that I didn't know how to trade money.

HOW DID YOU FEEL AFTER THESE MANY ENCOUNTERS WITH FAILURE?

Unpleasant!
I'll share the one. I planned a social media master class June 2015. I had gotten the facilitators that were leading in the industry. 
The class was for 50 people and I had spent all my last savings on it with the hope of recuperating after the event.
At the end of the day, 7 people turned up and only 4 paid the entrance fee.
I questioned my destiny that day bro.

I still have people owing me from the time I sold clothes.
There's this Ella guy that racked up a bill of over NGN 11,000 and never paid till date.
"aye le oh ibosi oh"

-HOW DID YOU OVERCOME THAT FEAR OF PLENTY FAILURES WHEN YOU START NAIROKE?

That's rather simple, I ask myself - "WHAT'S THE WORST THAT COULD EVER HAPPEN?"

I wasn't new to failure so starting wasn't the challenge.
The challenge was how do I not fail?

I also had a year on-job internship with the M.D. of Foodco where I was the P.A. and admin officer.

How do I not fail?
I learn and I keep learning.
I fail and learn from my failures.
I make mistakes and I learn from them.

I focus on the dream we're building. People still don't know what karaoke is or imagine how it's a business someone is living for.

The goal is to put karaoke in the living room of all Nigerians while selling to the rest of the world.


-WHAT ARE YOUR FEARS?

Greatest fear before karaoke: that I'll never find the trade that most resonates with my peculiar personality

WERE YOU EVER UNHAPPY?

After failure: I had bouts of depression and nursed suicidal thoughts sometimes.


-YOU'VE NOT TOLD US ANYTHING ABOUT YOUR EDUCATIONAL BACKGROUND.
YOU SABI BOOK TOO MUCH... WHICH SCHOOLZZZ YOU GO?

Primary: Oritamefa Baptist Nursery and Primary School
Secondary: Bodija International College
University: Unilorin; probitas doctrina


-WHAT'S YOUR WORD TO UPCOMING ENTREPRENEURS?

"Think Global. Act Local"


-WHY DID YOU CHOOSE IBADAN AS YOUR HEADQUARTERS?

Two reasons;

1. Logical: low the cost of production, Ibadan allows you experiment and innovate, the support here is immense and amazing.

2. Sentimental: Ibadan is home and has a brilliant future. I have some work to do to make that happen so I don't plan on leaving till that's done.

I'm glad I had all these said and I hope you learn from it like I did, and not just learn but put to practice what you've learnt. 

Thank you!


Comments

Popular posts from this blog

My Story By Bose Akinola

We Can't Even Kiss

I Need A Boyfriend